TK MAXX #DUVETDINING POP-UP COMES TO BELFAST!
WHISKING FOOD AND FASHION FANS INTO A WORLD OF RIDICULOUS POSSIBILITIES
Belfast, 9th June 2016:
After launching in London the labels-for-less retailer is bringing #DuvetDining, the one-day dining experience, to Belfast’s Treehouse on Upper Arthur St.
The lucky diners will enjoy a bespoke banquet of ridiculously tasty combinations created exclusively by renowned food guru Gizzi Erskine. Serving up the ridiculous, the #DuvetDining menu is unlike anything Belfast has experienced before. Promising to surprise and tantalize taste-buds with every mouthful the unique seven course feast includes: tomato tea, an edible flower garden and deceptive jellies!
#DuvetDining is guaranteed to delight the palette and the eye, with the unique creations served inside enviable and inviting duvet forts made from TK Maxx’ chicest sheets, lush linens and heavenly eiderdowns complete with glowing lanterns and plush cushions. From the gourmet food to the exquisite décor, #DuvetDining plays with the notion of normality, causing you to question why you hadn’t done this before.
Following the Belfast event the pop-up will visit Edinburgh to surprise and delight local food and fashion lovers later this month.
Gizzi Erskine commented: “I was thrilled when TK Maxx asked me to bring to life Ridiculous Possibilities. The menu will be unlike anything the nation has seen or eaten before, it has been a joy to create dishes that are not quite what they seem. Food offers endless potential at every meal, much in the same way TK Maxx has endless possibilities every time you step in-store. I hope fans of TK Maxx across the UK suspend belief and taste the ridiculous.”
#DuvetDining celebrates the launch of Ridiculous Possibilities, the new campaign from the labels-for-less retailer, bringing to life the delightfully different yet brilliant opportunities made possible when shopping at TK Maxx.
Commenting on the campaign, Deborah Dolce, Group Brand and Marketing Director, at TK Maxx said: “In a world of shopping predictability, TK Maxx stands for something different: unbounded possibilities. We know that the thrill of the find in our stores and the element of the unexpected is a unique ingredient that draws people back in and this campaign captures that sentiment in the most wonderful and intriguing way.”
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